>Doing 2nd edition age of sigmar books for Skaven and Breton- i mean Flesh Eater Courts
>As part of the release put out a new one of these 'theme boxes' that is a small starter for each army with unique sculpts, the core rules, warscroll stat cards and so on.
>Naturally even the people i know who stuck to WHFB want new ghouls and skaven models because sprueporn.com rules
>Sells out on preorders alone
>Most local GW's, even in bongland given 3 copies per store at max
>Out of print and wont be coming back
I know the idea is these are, comparatively, selling at a huge loss but going to the effort of a box that comes with its own book with lore and battleplans only for it to be gone seems kind of shitty and its not just an age of sigmar thing. This happens for everything to a degree.
What do you think about this tactic? does it drum up interest in sets? is it mean to in the longrun shill more 'start collecting' kits which have recently gone up in price but only contain the regular off the shelf kits that have been around for years?
I mean shit if you actually play Age of Sigmar in particular the only Skaven starter box is for clan pestillens and it seems like Skaven players from what i've seen are as sick of them as the rest of us are sick of ultramarines or sigmarines at this point.